 |
Marketing Management
| Book Name : Advertising and Public Relations Research ISBN : 978-81-203-4136-4 Author : Jugenheimer Edition : 1/e List Price : Rs. 295 |  | |
| Book Name : Advertising Media Planning A Brand Management Approach ISBN : 978-81-203-2529-6 Author : Kelley & Jugenheimer Edition : 1/e List Price : Rs. 150 | | |
| Book Name : Advertising: Planning and Implementation ISBN : 978-81-203-2973-7 Author : Sharma & Singh Edition : 1/e List Price : Rs. 325 | | |
| Book Name : Advertising, Promotion and New Media ISBN : 81-203-2739-X Author : Stafford & Faber Edition : 1/e List Price : Rs. 295 | | |
| Book Name : Award Winning Customer Service: 101 Ways to Guarantee Great Performance ISBN : 978-81-203-4270-5 Author : Evenson Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Basics of Distribution Management: A Logistical Approach ISBN : 978-81-203-2182-3 Author : Kapoor & Kansal Edition : 1/e List Price : Rs. 195 | | |
| Book Name : Consumer Behaviour: Insights from Indian Market With CD-ROM ISBN : 978-81-203-3963-7 Author : Majumdar Edition : 1/e List Price : Rs. 395 | | |
| Book Name : Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age ISBN : 978-81-203-3265-2 Author : Mathieson Edition : 1/e List Price : Rs. 395 | | |
| Book Name : Bringing New Technology to Market ISBN : 81-203-2209-6 Author : Allen Edition : 1/e List Price : Rs. 225 | | |
| Book Name : Consumer Behavior and Managerial Decision Making ISBN : 978-81-203-2221-9 Author : Kardes Edition : 2/e List Price : Rs. 350 | | |
| Book Name : Consumer Behavior: Buying, Having and Being ISBN : 978-81-203-3833-3 Author : Solomon Edition : 8/e List Price : Rs. 495 | | |
| Book Name : Contemporary Logistics ISBN : 978-81-203-3373-4 Author : Murphy, Jr. & Wood Edition : 9/e List Price : Rs. 325 | | |
| Book Name : Customer Relationship Management Essentials ISBN : 978-81-203-1809-0 Author : Gosney & Boehm Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Customer Relationship Management: Modern Trends and Perspectives ISBN : 978-81-203-3326-0 Author : Shanmugasundaram Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Customer Relationship Management: A Strategic Approach to Marketing ISBN : 978-81-203-3285-0 Author : Mukerjee Edition : 1/e List Price : Rs. 175 | | |
| Book Name : Customer Relationship Management: Concepts and Cases ISBN : 978-81-203-3538-7 Author : Rai Edition : 1/e List Price : Rs. 195 | | |
| Book Name : Effective Public Relations and Media Strategy ISBN : 978-81-203-3646-9 Author : Reddi Edition : 1/e List Price : Rs. 350 | | |
| Book Name : E-Marketing ISBN : 978-81-203-3821-0 Author : Strauss & Frost Edition : 5/e List Price : Rs. 375 | | |
| Book Name : Export-Import and Logistics Management ISBN : 978-81-203-4016-9 Author : Usha Kiran Rai Edition : 2/e List Price : Rs. 250 | | |
| Book Name : Extending the Supply Chain: How Cutting-Edge Companies Bridge ISBN : 978-81-203-3753-4 Author : Boyer, Frohlich & Hult Edition : 1/e List Price : Rs. 325 | | |
| Book Name : From Selling to Managing Guidelines for the First Time Sales Manager ISBN : 978-81-203-3741-1 Author : Brown Edition : Rev. ed. List Price : Rs. 225 | | |
| Book Name : Industrial Marketing ISBN : 978-81-203-3327-7 Author : Phadtare Edition : 1/e List Price : Rs. 150 | | |
| Book Name : Industrial Marketing: Analysis, Planning, and Control ISBN : 978-81-203-1245-6 Author : Reeder Edition : 2/e List Price : Rs. 350 | | |
| Book Name : International Marketing ISBN : 978-81-203-3598-1 Author : Srinivasan Edition : 3/e List Price : Rs. 225 | | |
| Book Name : International Marketing: Analysis and Strategy ISBN : 978-81-203-1238-8 Author : Onkvisit & Shaw Edition : 3/e List Price : Rs. 495 | | |
| Book Name : International Marketing Research ISBN : 978-81-203-2167-0 Author : Kumar Edition : 1/e List Price : Rs. 225 | | |
| Book Name : Introduction to Supply Chain Management ISBN : 978-81-203-2753-5 Author : Handfield & Nichols, Jr. Edition : 1/e List Price : Rs. 195 | | |
| Book Name : Logistics ISBN : 978-81-203-2163-2 Author : Bloomberg, LeMay & Hanna Edition : 1/e List Price : Rs. 195 | | |
| Book Name : Logistics Engineering and Management ISBN : 978-81-203-2763-4 Author : Blanchard Edition : 6/e List Price : Rs. 325 | | |
| Book Name : Logistics Management ISBN : 978-81-203-2780-1 Author : Ailawadi & Singh Edition : 1/e List Price : Rs. 175 | | |
| Book Name : Managing Innovation and New Product Development: Concepts and Cases ISBN : 978-81-203-3727-5 Author : Chaturvedi Edition : 1/e List Price : Rs. 275 | | |
| Book Name : Market-based Management: Strategies for Growing Customer Value and Profitability ISBN : 978-81-203-3896-8 Author : Best Edition : 5/e List Price : Rs. 425 | | |
| Book Name : Marketing Management: Concepts, Cases, Challenges and Trends ISBN : 978-81-203-3259-1 Author : Govindarajan Edition : 2/e List Price : Rs. 250 | | |
| Book Name : Marketing Models ISBN : 978-81-203-1475-7 Author : Lilien Edition : 1/e List Price : Rs. 450 | | |
| Book Name : Marketing Practices in Developing Economy: Cases from South Asia ISBN : 978-81-203-3782-4 Author : Dholakia, Anwar & Hasan Edition : 1/e List Price : Rs. 395 | | |
| Book Name : Marketing of Agricultural Products ISBN : 978-81-203-2220-2 Author : Kohls & Uhl Edition : 9/e List Price : Rs. 395 | | |
| Book Name : Marketing Research ISBN : 978-81-203-0484-0 Author : Luck & Rubin Edition : 7/e List Price : Rs. 350 | | |
| Book Name : Marketing Research: Measurement and Method ISBN : 978-81-203-0961-6 Author : Tull & Hawkins Edition : 6/e List Price : Rs. 395 | | |
| Book Name : Modern Marketing: Principles and Practice ISBN : 978-81-203-3945-3 Author : Chandra Bose Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Neuromarketing A Peep into Customers Minds ISBN : 978-81-203-3868-5 Author : Sharma Edition : 1/e List Price : Rs. 350 | | |
| Book Name : New Product Forecasting An Applied Approach ISBN : 978-81-203-3224-9 Author : Kahn Edition : 1/e List Price : Rs. 150 | | |
| Book Name : Predictive Modelling in Strategic Marketing ISBN : 978-81-203-3634-6 Author : Rao Edition : 1/e List Price : Rs. 175 | | |
| Book Name : ProActive Sales Management: How to Lead Motivate, and Stay Ahead of the Game ISBN : 81-203-3114-1 Author : Miller Edition : 1/e List Price : Rs. 375 | | |
| Book Name : Product Management: Text and Cases ISBN : 978-81-203-3725-1 Author : Mukerjee Edition : 1/e List Price : Rs. 175 | | |
| Book Name : Product Management in India With CD-ROM ISBN : 978-81-203-3383-3 Author : Majumdar Edition : 3/e List Price : Rs. 350 | | |
| Book Name : Product Policy and Brand Management: Text and Cases ISBN : 978-81-203-4075-6 Author : Chitale & Gupta Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Public Relations Practices Managerial Case Studies and Problems ISBN : 978-81-203-4212-5 Author : Center & Jackson Edition : 7/e List Price : Rs. 325 | | |
| Book Name : Quantitative Models in Operations and Supply Chain Management ISBN : 978-81-203-3981-1 Author : Srinivasan Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Real-Time Contact Center, The: Strategies, Tactics, and Technologies for Building a Profitable Servi ISBN : 978-81-203-3754-1 Author : Fluss Edition : 1/e List Price : Rs. 325 | | |
| Book Name : Relationship Marketing: Text and Cases ISBN : 978-81-203-3983-5 Author : Biswas Edition : 1/e List Price : Rs. 375 | | |
| Book Name : Research for Marketing Decisions ISBN : 978-81-203-0757-8 Author : Green, Tull & Albaum Edition : 5/e List Price : Rs. 350 | | |
| Book Name : Review of Marketing Research, Vol. 1, ISBN : 81-203-2953-8 Author : Malhotra Edition : 1/e List Price : Rs. 350 | | |
| Book Name : Review of Marketing Research, Vol. 2 ISBN : 978-81-203-3314-7 Author : Malhotra Edition : 1/e List Price : Rs. 350 | | |
| Book Name : Science of Sales Success, The A Proven System for High Profit, Repeatable Results ISBN : 978-81-203-3133-4 Author : Costell Edition : 1/e List Price : Rs. 275 | | |
| Book Name : Secrets of Great Sales Management, The: Advanced Strategies for Maximizing Performance ISBN : 978-81-203-3442-7 Author : Simpkins Edition : 1/e List Price : Rs. 350 | | |
| Book Name : Select Selling: Strategies to Win Customers by Defining the Ultimate Target Profile and Discovering ISBN : 81-203-2929-5 Author : Daly & O’Dea Edition : 1/e List Price : Rs. 175 | | |
| Book Name : Service-Dominant Logic of Marketing, The: Dialog, Debate, and Directions ISBN : 81-203-3040-4 Author : Lusch & Vargo Edition : 1/e List Price : Rs. 395 | | |
| Book Name : Services Marketing: The Indian Context ISBN : 978-81-203-3694-0 Author : Srinivasan Edition : 2/e List Price : Rs. 250 | | |
| Book Name : Statistics for Business and Marketing Research ISBN : 978-81-203-4076-3 Author : Das & Bhattacharjee Edition : 1/e List Price : Rs. 195 | | |
| Book Name : Strategic Marketing: Making Decisions for Strategic Advantage ISBN : 978-81-203-3433-5 Author : Sahaf Edition : 1/e List Price : Rs. 375 | | |
| Book Name : Strategic Marketing for Nonprofit Organizations ISBN : 978-81-203-3890-6 Author : Andreasen & Kotler Edition : 7/e List Price : Rs. 425 | | |
| Book Name : Strategy-Specific Decision Making A Guide for Executing Competitive Strategy ISBN : 81-203-2617-2 Author : Forgang Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Successful Business Plan, The: Secrets and Strategies ISBN : 978-81-203-2943-0 Author : Abrams Edition : 4/e List Price : Rs. 375 | | |
| Book Name : Supply Chain Management: Concepts and Cases ISBN : 978-81-203-2859-4 Author : Altekar Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Team-Based Strategic Planning: A Complete Guide to Structuring, Facilitating, and Implementing the P ISBN : 978-81-203-3582-0 Author : Fogg Edition : 1/e List Price : Rs. 395 | | |
| Book Name : Truth: New Rules for Marketing in a Skeptical World ISBN : 978-81-203-3583-7 Author : Upshaw Edition : 1/e List Price : Rs. 450 | | |
| Book Name : Understanding Services Management Integrating Marketing, Organisational Behaviour ISBN : 978-81-203-2935-5 Author : Glynn & Barnes Edition : 1/e List Price : Rs. 325 | | |
| Book Name : Whats in a Name Advertising and the Concept of Brands ISBN : 978-81-203-2447-3 Author : Jones & Slater Edition : 2/e List Price : Rs. 195 | | |
| Book Name : When Ads Work New Proof that Advertising Triggers Sales ISBN : 978-81-203-3225-6 Author : Jones Edition : 2/e List Price : Rs. 195 | | |
| Book Name : Strategic Marketing ISBN : 9780071263351 Author : Cravens Edition : 9/e List Price : Rs. 1662.75 | | |
| Book Name : ABC's of Relationship Selling through Service ISBN : 9780071289283 Author : Futrell Edition : 11/e List Price : Rs. 1707.75 | | |
| Book Name : Marketing Management: A Strategic Decision-Making Approach ISBN : 9780071267762 Author : Mullins Edition : 7/e List Price : Rs. 1437.75 | | |
| Book Name : Business Marketing ISBN : 9780071263436 Author : Dwyer Edition : 4/e List Price : Rs. 1392.75 | | |
| Book Name : Essentials of Marketing ISBN : 9780070172463 Author : Perreault Edition : 12/e List Price : Rs. 1662.75 | | |
| Book Name : Total Quality Management ISBN : 978-81-224-2478-2 Author : Naagarazan, R.S. Edition : 2/e List Price : Rs. 160 | | |
| Book Name : Entrepreneurship ISBN : 978-81-224-2251-1 Author : Forbat, John Edition : 1/e List Price : Rs. 200 | | |
| Book Name : Management and Entrepreneurship ISBN : 978-81-224-2602-1 Author : Veerabhadrappa, Havinal Edition : 1/e List Price : Rs. 150 | | |
| Book Name : International Financial Markets and India ISBN : 978-81-224-2729-5 Author : Machiraju, H.R. Edition : 3/e List Price : Rs. 225 | | |
| Book Name : The Working of Stock Exchanges in India ISBN : 978-81-224-2383-9 Author : Machiraju, H.R. Edition : 3/e List Price : Rs. 200 | | |
| Book Name : Consumer and Quality ISBN : 978-81-224-2133-0 Author : Murthy, D.B.N. Edition : 2/e List Price : Rs. 160 | | |
| Book Name : Rural Project Management ISBN : 978-81-224-2149-1 Author : Pandey, Devendra Prasad Edition : 1/e List Price : Rs. 150 | | |
| Book Name : Accounting for Managers. ISBN : 978-81-224-2612-0 Author : Rama Gopal, CA. C. Edition : 1/e List Price : Rs. 295 | | |
| Book Name : Advanced Cost Accounting ISBN : 978-81-224-2594-9 Author : Mitra, J.K. Edition : 1/e List Price : Rs. 450 | | |
| Book Name : Operations Management ISBN : 978-81-224-2587-1 Author : Kumar, S. Anil Edition : 1/e List Price : Rs. 175 | | |
| Book Name : Managing for Value ISBN : 978-81-224-2214-6 Author : Iyer, S.S. Edition : 3/e List Price : Rs. 150 | | |
| Book Name : Value Engineering : A How to Manual ISBN : 978-81-224-2405-8 Author : Iyer, S.S. Edition : 3/e List Price : Rs. 200 | | |
| Book Name : Advertising Management Text and Cases ISBN : 978-81-224-2151-4 Author : Mathur, U.C. Edition : 3/e List Price : Rs. 195 | | |
| Book Name : Organizational Excellence Through Total Quality Management - A Practical Approach ISBN : 978-81-224-2289-4 Author : Lal, H. Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Strategic Management ISBN : 978-81-224-2283-2 Author : Hiriyappa, B. Edition : 1/e List Price : Rs. 195 | | |
| Book Name : International Business Management ISBN : 978-81-224-2459-1 Author : Venkateswaran, N. Edition : 1/e List Price : Rs. 200 | | |
| Book Name : Business to Business Marketing ISBN : 978-81-224-2146-0 Author : Mathur, U.C. Edition : 1/e List Price : Rs. 295 | | |
| Book Name : Business to Business Marketing ISBN : 978-81-224-2720-2 Author : Sugandhi, R.K. Edition : 1/e List Price : Rs. 290 | | |
| Book Name : Marketing Dynamics (Theory and Practice) ISBN : 978-81-224-1942-9 Author : Rajagopal Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Principles of Management ISBN : 978-81-224-3039-4 Author : Chaudhry, Omvir Edition : 1/e List Price : Rs. 200 | | |
| Book Name : Analysis of Customer Satisfaction Data ISBN : 978-81-224-2800-1 Author : Allen, Darek R. Edition : 1/e List Price : Rs. 395 | | |
| Book Name : Customer Satisfaction Research Management ISBN : 978-81-224-2797-4 Author : Allen, Darek R. Edition : 1/e List Price : Rs. 395 | | |
| Book Name : Database Marketing: Analyzing and Managing Customers ISBN : 978-81-8489-384-7 Author : Blattberg, Robert C. Edition : 1/e List Price : Rs. 999 | | |
| Book Name : Indian Entrepreneurial Culture ISBN : 978-81-224-2768-4 Author : Gupta, Ashis Edition : 1/e List Price : Rs. 195 | | |
| Book Name : Measuring Customer Satisfaction and Loyalty ISBN : 978-81-224-2799-8 Author : Hayes, Bob E. Edition : 3/e List Price : Rs. 395 | | |
| Book Name : The Making of a World-Class Organization ISBN : 978-81-224-2798-1 Author : Spong, E. David Edition : 1/e List Price : Rs. 150 | | |
| Book Name : Total Quality Leadership ISBN : 978-81-224-3100-1 Author : Bhatti, J.R. Edition : 1/e List Price : Rs. 250 | | |
| Book Name : Organizational Behaviour ISBN : 978-81-224-2011-1 Author : Kondalkar, V.G. Edition : 1/e List Price : Rs. 195 | | |
| Book Name : The MBO Guide for Management Teams ISBN : 978-81-224-1995-5 Author : Nash, Andy Edition : 1/e List Price : Rs. 395 | | |
| Book Name : Consumer Behaviour and Advertising Management ISBN : 978-81-224-1947-4 Author : Khan, Matin Edition : 1/e List Price : Rs. 195 | | |
| Book Name : Marketing Excellence and Systems ISBN : 978-81-224-1915-3 Author : Bandyopadhyay, A.K. Edition : 1/e List Price : Rs. 295 | | |
| Book Name : Strategic Management ISBN : 978-81-224-1949-8 Author : Hiriyappa, B. Edition : 1/e List Price : Rs. 295 | | |
|
|
© E - India Books. All Rights Reserved (Terms of Use)
