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Marketing Books

Book Name : Advertising and Promotion with PowerWeb
Author : Belch
Edition : 7/e
ISBN : 0071108521
US ISBN : 0073255963
List Price : Rs. 1300.00

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Book Name : Retailing Management
Author : Levy
Edition : 6/e
ISBN : 007110688X
US ISBN : 007301978X
List Price : Rs. 1342.00

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Book Name : World Class Supply Management (With CD)
Author : Burt
Edition : 7/e
ISBN : 0070499330
US ISBN : 0072831561
List Price : Rs. 399.00

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Book Name : Market- Based Management: Strategies for Growing Customer Value & Profitability
Author : Best
Edition : 4/e
ISBN : 812032806X
US ISBN : 0131469568
List Price : Rs. 350.00

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Book Name : Principles of Marketing
Author : Kotler
Edition : 12/e
ISBN : 8120332928
US ISBN : 0132390027
List Price : Rs. 525.00

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Book Name : Marketing Management
Author : Kotler
Edition : 12/e
ISBN : 8120327993
US ISBN : 0131457578
List Price : Rs. 495.00

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Book Name : Retail Management:A Strategic Approach
Author : Berman & Evans
Edition : 10/e
ISBN : 8120330420
US ISBN : 0131870165
List Price : Rs. 450.00

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Book Name : Integrated Advertising,Promotion & Marketing Communications
Author : Clow & Baack
Edition : 3/e
ISBN : 8120333055
US ISBN : 0131405462
List Price : Rs. 395.00

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